JWT100

JWT stands for:

'J. Walter Thompson Company’s global practice for data, research, insight, trends and innovation.'

JWT Intelligence introduces ‘The Future 100,’ a look at the global trends in 2015. 

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An evolution into the JWTIntelligence’s flagship 100 Things to Watch, The Future 100 – features a new look, which is connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” this is with a thorough look into each item. Categories uncovered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology.

“It’s never been more important for brands to understand change, where it’s headed and what it means,” says Lucie Greene, worldwide director of JWTIntelligence. 

In its Culture section, the report spotlights the rise of the 'Mipsters' (Muslim + hipster) and also the growing number of Teetotal Millennials. It also looks at Experiential Public Spaces—the transformation of public spaces via creative immersive projects—and Experiences Going Dark, the advent of unsettling experiences as entertainment.

Beauty trends include South Korean Beauty: a look at how the axis of influence is changing in the beauty world as the global appetite for South Korean products grows.

 In Brands, the report covers the rise of 1-for-1, or Third Way Commerce: While charity and profitability have been viewed as mutually exclusive, a “third way” of business models combines social good with sales and marketing, a popular approach with ethically minded Millennials.

The Future 100 also looks to the worlds of Luxury and Retail, where the sharing economy is increasingly aligning with business and luxury, Amazon is launching its first store, and retail experiences are channeling BuzzFeed surveys.

Mobile Device as the Everything Hub (10 Trends for 2009): Mobile phones are truly an “everything hub” as more things get more digital or even connected many people take to the smaller screen to watch videos, spend, shop, track their health, learn, play and more. 

Going Private in Public (10 Trends for 2013): With privacy increasingly elusive, people are struggling with how to maintain a vibrant digital identity. 

It's hard as well with the fear of internet fraud too, so most people have to be fully aware of what could / might happen.