Colours of Pottermore

I am a HUGE fan of Harry Potter, and the website 'Pottermore' came a good year or so after the very last Potter movie. However, now they have decided that they needed a new website for Pottermore and have currently changed the whole layout of the old one.

The new website does look very visually stunning. It looks way more designed and again, visually stunning.

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However, this particular page is dedicated to the 'Colours of Pottermore' - I found this on the new website and I was amazed that they would even have put this onto the website! I was in awe when they put the colours to each character, location etc..

On the website is states by a designer who helped on the website:

"‘Obviously we had the books and films as incredible, rich references,’ Johanna tells us, ‘but it wasn’t always as easy as that. We made our decisions on colour by asking ourselves a series of questions, essentially a giant flow chart.

‘We realised pretty early on that some characters had an obvious colour. Some had many colours you could attribute to them and some had nothing distinguishable about them, or were featured too little in the books and films to have a colour specifically for them. By asking questions in levels we could arrive at a colour that was most relevant.

‘For example, the first question was: ‘Has it been described by J.K. Rowling either in the books or on pottermore.com?’ If the answer was yes, then the specific colour is attributed. If the answer was no, we went on to ask: ‘Is it a material? Does it have a distinguishable character? Is it in a group? Does it have House allegiance?’ Each of these answers led to a range of colours we had created.’

The priority, as always, was to stay true to J.K. Rowling’s vision."

I like that they used flow-charts to help get right through to the heart of choosing a specific colour to a character. It seems like it would be so easy like Bellatrix LeStrange should be green, however what style of green? What hue? Dark or Light? There's so many choices just a simple colour now so I believe it must've taken a while to get the correct outcomes.