Artist Undergoes “Torture” In Front of London Shoppers For Anti-Animal-Testing Stunt

Artist Undergoes “Torture” In Front of London Shoppers For Anti-Animal-Testing Stunt

"A 24-year-old performance artist spent ten hours being tortured in a London shop window as part of an animal rights campaign by UK-based cosmetics company Lush and Humane Society International.

Jacqueline Traide agreed to put on a flesh-coloured bodystocking and be force fed, smothered with lotions, and have her hair shaved in full view of on-lookers passing by the Lush store on Regent Street. The message of the stunt being "stop testing cosmetics on animals" (Lush is a "cruelty-free" chain)."

I remember reading about this on social media back when it was major news. I thought that it was a very interesting piece of work however really shocking at the same time. Shocking because what it being done to the woman is horrifying. I wouldn't of wanted to have volunteered to be 'tortured' for a animal rights campaign. It just seems too scary and a little far fetched but again, it does what it says. It's an ad campaign to promote that animals shouldn't be tested on. It worked. It got many people's attention.