/ Tesco tends to shows different family members and different households in the run up to the christmas period decorating their houses etcetera. This uses a family feel for which a lot of people can relate to as it is viewed as what christmas is about, family.
/ Sales for Tesco during the christmas went down.
/ M&S used Magic fairies this year 2014/2015. The music is fitting for christmas, this shows the magic or christmas and the glamor aspect. Sales did see a 2% fall.
/ Lidl is a value supermarket and everyone knows it they're not denying it. However in this advert they show that you can still receive quality for a low price, which is fitting as now most people are turning to these stores instead of high street ones.
/ Sainsbury's 2014 marks 100 years since world war one started, here they have taken a piece of the war story that captures a part of that war which showed compassion and care. Playing football with the Germans and taking a break from war, even though this was a heartfelt and compassionate advert this did not help there sales either as they too went down by two percent.
Tesco Christmas Light Show (TV Advert 2014) from Immersive on Vimeo.
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