/ This lecture was presented from Matt Whitewood where he came to University to talk to us about his work for a company called Man Vs Machine. He is a graduate from the Huddersfield University and he also has a degree in Digital Media.
For one of the projects he showed us, it was for Nike KD7 which he has input towards. This particular project was for Nikes new trainers, I thought that this was a rather beautiful piece of work which he showed during the lecture we had. This advert has a variety of effects and I remember seeing it and thinking that it was a stunning piece. The subtlety of the animation of how smooth it looked and how it flowed onto the next piece was inspiring.
Nike / KD7 from ManvsMachine on Vimeo.
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