Ad Awareness Campaigns

Ad Awareness Campaigns

Below are images of various AD Awareness Campaigns, I really like these as sometimes they add the shock horror value which is needed I believe to sell a particular brand of a campaign. 

Nicholas Felton

Nicholas Felton

For the last nine years, Nicholas Felton—who you may know best for inspiring the Facebook timeline or creating the life-logging app Reporter—has been recording some aspect of almost every moment of his life. And each year, he turns this data into a elegant, printed book that visualizes the year called The Feltron Report. (See 2011 here and 2012 here.)’

“IN SMS ALONE, I AM CONSUMING AND COMPOSING SEVERAL NOVELS A YEAR.”

‘His 2013 report was released yesterday, and while his past efforts have tracked minutia like beers drank and places on the globe visited, this time, Felton was even more ambitious, tracking every bit of communication—be it a spoken or nonverbal acknowledgement, SMS, Facebook message, telephone call, email, or the paper stuff. That’s 94,842 interactions containing 7,673,242 words in all, requiring an painstaking amount of work just to archive.’

I saw this and thought it was amazing for someone to be able create and log their conversations that they have had within a year. The graphics also used in creating this are simply stunning and very interesting. It makes you want to carry on and read more on the subject.

This creation was composed into a book and can even be bought.

Information is beautiful

Information is Beautiful

This is a really beautiful book on infographics. I had been eyeing this book up for a few weeks and I then decided that for this particular brief it could help open up my eyes to the way people create infographics. This book was created by David McCandless, and it is a really interesting read. The visuals in the book look so pleasing to the eye. 

My favourites in the book are that of the "Taste Buds" section, I really like this beautiful visual piece of work. I like that it starts with a main theme, like "Meat" and follows it off with stems. The next pieces connecting to the words meat are: Pork, Rabbit, Veal, All Meat, Bacon, Beef, Kidneys and Liver. 

On these, there are also little branches coming off each of them too! I really like that it's really packed with information yet it an interesting and none boring way. 

On the Bacon section the other branches are as follows:

Basil, Cabbage, Chives, Coriander, French Beans, Lemon, Liver, Mustard, Oregano, Rabbit, and Thyme. 

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It is also a website, which is Information is Beautiful // I like that this also has majority of the infographic from the book on the website, however as I really love the idea of having a book as to using the website I opted for the book. Their website is also really beautiful and eye catching.

I really like this book. It is truly awe inspiring and is really eye catching. I really like the use of bold colours and the choice of fonts used in the book.

Mike with Art

Mike with Art

I really like the companies work, I like that on their homepage their reference to their Instagram and have listed the news that they’re reading.

The website is easy to navigate and has a lot of interesting features.

“We recently created this infographic for Happy Family Brands, Inc. The focus was to show the early development of human brains and the importance of nutrition at each major stage. We decided to propose silhouette art of infants, toddlers and young children as way to functionally reveal what is happening in the brain and to evoke a nostalgia of childhood and parenting with historic silhouette art. Morgan Russell was the lead designer on the project.”

Jack Hagley

Jack Hagley

Jack Hagley created a series of Infographics with RCPCH; Royal College of Paediatrics and Child Health.

I really like this infographic as I believe it to be of great interest, I like that it’s to do with similar topic of my choice. These images below are really eye catching I believe that they will hold the audience and by intrigued with the work of the designer. 

Valentina D’Efilippo

Valentina is a Pixel Pusher, Paper lover and Data Geek.

“Valentina D’Efilippo is a graphic designer with an appetite for creativity and innovation – across all formats and media. After studying industrial design in Italy, she moved to London and gained a post-graduate degree in graphic design. Since then, her passion for visual communication and digital media has taken form in data visualisation, art direction, and interaction design. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands looking to sell more cars, oil and beer.”

There’s plenty of her work that is very inspiring and truly beautiful and interesting. 

My favourite piece of work by her is “The Shining: A Visual Deconstruction”.

This is beautiful for me, I love the subtle way the work has been created and that it looks so fluid yet with purpose. The Shining is a classic 80’s film and it’s one that I personally love. I remember being in HMV in Leeds and having to get ID’d to buy the film. It’s a true masterpiece of wacky characters and storylines. 

Contextual Portfolio – Year Two

This is where I will be locating all of the interesting images and websites that I found through the course of Year Two. Here will be a variety of things that I find genuinely interesting and that could / will help throughout my design life.

I have a selection of books / magazines / films and TV Shows to share onto my contextual work.